12 PELL BARBER SHOP

Located in the Chinatown NYC, 12 Pell is a lifestyle store dedicated to personal care and style. We aim to redefine and reinvent the standard retail and grooming experience. 12 Pell is a place for relaxation and leisure. Our mission is to build a community that shares a passion for what we do - in art and in entrepreneurship. We are proud to offer our customers a wide range of hairstyles, treatments, looks and helpful products that reflect their individuality and personal taste.

I kickstarted the branding from start to finish as the creative directer and designer of 12 Pell. Conceptualized and designed creative assets for social media, activations and events. Created visual strategies and content to take personal care and style to the next level.